AI for iOS 18: Allegedly in talks with OpenAI again
Anthropic, Google and OpenAI again and again: Apple is not yet clear which AI partner it wants to choose for iOS 18. There was fresh speculation at the weekend.
ChatGPT app on a smartphone.
(Bild: Tada Images/Shutterstock.com)
Is Apple doing it itself, or is the iPhone company getting help? There are various predictions regarding generative AI in iOS 18, presumably to be presented at WWDC 2024 in June. Now there are new reports that Apple has started talks with the current AI market leader OpenAI to use its services via the cloud. The truth of the report, which originates from Bloomberg journalist Mark Gurman, remains unclear.
Talks resumed
The plan is reportedly to use OpenAI technology - such as ChatGPT or GPT-4 and its successors - for "some new [AI] features" in the iPhone, which are due to be released later this year. Apple had apparently interrupted talks with the AI company, but they have now been resumed. Neither Apple nor OpenAI commented on the report. According to the report, the aim is to discuss the terms of a possible agreement between the companies.
Apple and OpenAI are said to have previously communicated in January, but then broke off after "minimal" talks. Apple is also said to have held talks with Google (via Gemini), Anthropic (via Claude) and, for the Chinese market, Baidu (ErnieBot). Google is already an important Apple supplier, providing important parts of the iCloud infrastructure, for example.
Google and OpenAI together?
According to Gurman, Apple has not yet made a final decision on which partners it wants to work with on generative AI. There is therefore no guarantee that a deal will be struck with OpenAI. It is even possible that Apple will ultimately reach an agreement with both OpenAI and Google - or opt for an entirely different provider. Google also declined to comment on the report.
Recently, Apple has had several papers published by its own research groups, all of which deal with locally running large language models or image generators. The company seems to want to emphasize how important data protection is to it. In addition, Apple's M4 or A18 SoC is to be explicitly marketed as an "AI machine". Apple has not yet presented a generative AI strategy.
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